When I was a teenager there was a 7-Eleven convenience store seemingly on every corner. You couldn’t drive a couple of miles without passing one of their establishments beckoning you in for a Slurpee. They were everywhere. Back then I had no idea that each and every time I saw their green, orange and red sign there was a message there for me, a spiritual reminder hidden in plain sight.
Do you remember 7-Eleven’s slogan? If you’re my age you certainly do. It is often cited in the advertising industry as one of the most memorable slogans ever……
“Oh, Thank Heaven for 7-Eleven!”
Who knew that there in the store’s name, signage, and slogan was a message of spiritual encouragement, an invitation to remember the marvelous atonement performed by our Savior, Jesus Christ. I’m sure the company has no idea what their advertising is helping me, and soon you, to remember.
Nestled midway through the Book of Mormon, is the record of a once-rebellious young man – who after full repentance and a total conversion to the gospel of the foretold Savior of the World, Jesus Christ – was transformed into the mighty government and prophet leader Alma.
In chapter seven of Alma is recorded his teachings to the people of Gideon concerning the Saviors birth, His mission – culminating in the fulfillment of the atonement by His bearing the sins of the world and loosing the bands of death – and the promise that those who repent, are baptized, and keep the commandments of God will inherit eternal life. After his own life experience, Alma speaks with power, and I’m sure great gratitude of the miracle of the Savior’s gift of the Atonement. Listen to his words: